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Product:  DemandMore Metrics
Company:  MarketSoft
Type:  Software
Description:  Measure the effectiveness of your marketing beyond mere response rates for a true sense of what's working and what's not. Track results through the entire sales cycle. Determine which activities to cut and which to invest more in. Gain visibility into marketing activity upstream from sales and project performance earlier in the process.
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Related Products:  Ad Tracking and Analysis | Campaign Management | Marketing Information Systems | Metrics | Sales and Marketing Software

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