This white paper explains how to write high-quality/high-impact white papers for the US IT market. The white paper is the best way to deliver your technical message to the marketplace. White papers can be designed to provide the critical input and influence needed at many different points of the customer relationship. By reading this white paper on white papers you will answer the questions:

Why write white papers?
Why NOT to write white papers?
How white papers can support the sales process?
How to positively differentiate your paper?

In addition you will learn:

The different types of white paper
The anatomy of a white paper
The process for creating a white paper
How to manage the process for creating a white paper
A white paper critique