Encourage your potential customers to choose your product for their enterprise by assuring them that your product will integrate effectively into their existing infrastructure. Do this by displaying a certification logo on your product. Immediately, your customers know that it has passed a rigorous test which compares the product with certification requirements and industry standards.

Marketing and technical benefits for participating in certification programs are considerable, and you can achieve instant end-user recognition by leveraging the leading brands. Using the Microsoft? Certified for Windows? 2000 program as an example, 63% of survey respondents stated that certification is a very important criteria in selecting Windows 2000 applications and 71% would be approximately twice as likely to choose a certified application over a similar uncertified application.