By putting customers at the heart of its product development effort, one company built a culture of routine innovation that generates the products and services its customers need. Explore how they created an innovative community as a central location for product managers and customer to participate in discussions, share best practices and interact with colleagues in a free-form way. Learn how this strategy improved customer collaboration and responsiveness, improved customer loyalty and gained deeper insight into customers. Topics: Collaboration Cost Benefit Analysis Customer Loyalty Product Development Real Time Enterprise Social Networking Software as a Service Virtual Communities