Customer demand for the superior web experiences that Web 2.0 can provide is driving web companies to design complex new end-user facing web applications. But building these applications often requires moving functionality from the well-understood server environment to inside the user's browser itself, leaving some to believe that they have lost control. But companies cannot continue to develop applications behind the firewall, test with conventional tools, and launch into production with minimal regard for the actual customer experience on the desktop. The world has changed and the applications that IT develops and delivers are not the same as what end-users see on their desktops. This white paper details a new platform solution that provides the industry's first end-to-end solution for Web application experience management throughout the application lifecycle.