In the digital age, the document-in all its many formats-has become the cornerstone of customer communications. From account notices, billing statements, and welcome kits to sales decks, direct mail promotions, and e-mail newsletters, the document is central to any company's efforts to get, keep, and grow customers.

So consider this: What are your documents really telling your customers?

White Paper in Brief

Who:

Senior decision makers in marketing, sales, service, and human resources

What:

New ideas and tactics for raising the impact of online and offline documents

How:

• Explores the next dimension of one-to-one communications and where documents fit
• Explains why companies no longer must choose between cost and control
• Details three best practices for delivering interactive, intelligent documents at the point of sale while keeping production and fulfillment centralized and costs low
• Shows examples of interactive, intelligent documents in action, along with benefits to the company and to the customer experience