Approaches used for QA testing high-tech equipment have not scaled in step with increasing technical complexity. While software developers now enjoy integrated development environments (IDEs) that offload mundane programming tasks, QA teams still spend much of their time performing repetitive tasks such as configuring testbeds, executing regression tests manually, documenting existing test cases, and attempting to reproduce bugs. Meanwhile, the creative testing that could radically improve quality remains undone. This white paper suggests a new approach to device testing derived from the successes of other industries facing comparable business challenges.