While Historically consumer packaged goods (CPG) organizations have made significant investments in data collection and integration, much of the data stored in their IT infrastructures has not been analyzed or deployed to further the firms' business performance. What is needed is a new generation of business intelligence (BI) tools and applications that are capable of integrating cross- and inter-enterprise processes and information. The resulting intelligence would enable CPG companies to make better operating decisions, increase company transparency, change business processes, and drive overall performance. Those enterprises that learn to effectively harness the vast quantities of information generated by their IT systems--both within and outside the corporation--will enjoy a substantial competitive advantage.