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Maximize Your Mobile Investment -- Best Practices for Measuring Productivity
sponsored by AT&T Corp
Posted:  03 Jun 2008
Published:  01 Jun 2008
Format:  HTML
Length:  2   Page(s)
Type:  White Paper
Language:  English


ABSTRACT:
Professor Marco Iansiti of the Harvard Business School has found that it is best to review productivity for technology within business processes. He believes that previous measures have focused either at too high a level or on individual examples. Or, firms have taken a mathematical approach to show impact, measuring capital investment in IT versus business performance.

In one study on the impact of IT on global mid-size companies, Iansiti's team took 40 business functions or "scenarios" where technology can be seen and reviewed in action. Mobile and remote access to information and processes was one aspect of this. The scenarios covered technology in use in five key functional areas: sales and marketing, finance, operations, "empowered professionals", and IT infrastructure.




BROWSE RELATED RESOURCES
Handheld Device Security | Handheld Devices | Mobile CRM | Mobile Device Management | Mobile Device Management Software | Mobile Workers | Wireless Application Development | Wireless Computing | Wireless Networks

View All Resources sponsored by AT&T Corp

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