SAP's unique Product and Service Leadership framework is a strategy to foster speed, agility, and market orientation for companies across various industries to bring innovative products to market faster and to drive innovation and value for their customers.

The Product and Service Leadership approach is based on the integration of enterprise applications like SAP PLM, SAP SRM, SAP ERP, SAP SCM, and SAP CRM -- all of which are based on a flexible, service-oriented architecture (SOA). What really matters, though, is that an organization has the flexible technology platform it needs to make whatever product-related business decisions and process changes it needs to make, whenever it needs to make them. And that's exactly what SAP's enterprise applications make possible.