Master data management (MDM) projects are here, and they're here in a big way. Companies that have invested in MDM solutions are basking in the glow of lower overall IT costs, tighter development timelines, and better business data. However, because MDM is new, by its very nature, it involves different execution tactics, thereby changing business-as-usual. Furthermore, managing any type of master data requires change, and while not easy, can be necessary and often urgent.

Read this white paper and explore the 3 main categories of change management that accompany any MDM effort. Discover 3 critical changes necessary for the success of your company's customer data integration (CDI) initiative.