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sponsored by Cognos, an IBM Company
Posted:  06 Nov 2008
Premiered:  06 Nov 2008
Format:  Audio
Type:  Podcast
Language:  English


ABSTRACT:
As performance management (PM) and business intelligence (BI) continue to top the list of strategic initiatives, maximizing the inherent value of all enterprise data is a top priority. For customers with strategic investments in SAP, a major PM imperative is to embrace, enhance and extend the data residing within the SAP business warehouse and SAP transaction systems. Part of the challenge in doing so is to ensure a seamlessly interoperable experience that reduces IT backlog and ensures that businesses can execute a consistent PM process across all BI and planning capabilities.

Listen to this Podcast with Bob Corson of Cognos, an IBM Company to learn more about why a unified PM platform can be the best means to drive additional value from your SAP investment. Listen to the first hand impacts of using a fragmented platform as Mark shares his unique insight into why PM is a strategic imperative as well as the potential organizational impacts of relying on disparate non-integrated tools to do so.



Speaker

Bob Corson
Cognos, an IBM Company
As Senior Manager, Product Marketing for Cognos software with SAP, Bob Corson is responsible for supporting IBM customers, account and internal product teams to embrace, enhance and extend investments in SAP technology and solutions.



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