TechTarget and Google, the two leaders in online media, partnered to research the search behaviors and online interests of business technology buyers, including the relationship between brand and search activity. Based on a global sample of 2,200 respondents, this research will help you understand the important similarities and differences in online and search behavior among business technology purchase influencers and how that could impact your branding and lead generation initiatives. Discover the secrets of how IT pros use search during the purchase process and gain true insights to make smarter keyword and content choices for your online marketing plan.