Utilizing social networks to build brand awareness and loyalty will be second nature to savvy email marketers. After all, social marketing is first and foremost about relationships, and successful email marketers have become adept at engaging customers in strong, brand-loyal relationships. Social email marketing's success rests on that ability to reach the right people with the right message-- one they'll want to share with others. Before implementing a social email marketing campaign, however, marketers need a clear definition of who they're trying to reach and what reaction they're hoping to achieve. The following considerations should help steer you in the right direction.