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sponsored by Microsoft Corporation India Pvt Ltd
Posted:  01 Dec 2008
Published:  27 Nov 2008
Format:  PDF
Length:  5   Page(s)
Type:  Case Study
Language:  English


ABSTRACT:
The Commonwealth Bank of Australia (CBA), which serves the banking needs of more than 10 million customers, provides loans, checking and savings accounts, and other financial services.

CBA employees used manual, paper-based processes and disparate database systems to gather customer information. The result was a slow, inefficient system that led to long customer lines.

CBA deployed CommSee, a customer relationship management platform built on the Microsoft® .NET Framework. The integrated system automated workflow and provided a complete view of a customer.

  • Ease of use
  • Integrated system
  • Improved workflow
  • Increased efficiency
  • Better customer service




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Business Intelligence | CRM | Customer Service | IT Service Management | IT Systems | SOA | Systems Management

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