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sponsored by Microsoft Corporation India Pvt Ltd
Posted:  01 Dec 2008
Published:  27 Nov 2008
Format:  PDF
Length:  4   Page(s)
Type:  Case Study
Language:  English


ABSTRACT:
The Commonwealth Bank of Australia (CBA) is one of Australia's leading providers of integrated financial services including retail, business, and institutional banking; funds management; and superannuation, insurance, investment, and broking services.

CBA implemented CommSee because with the previous system, the staff would have to check different applications, sift through mounds of paperwork, and maybe even place a call to another branch to find out the status of the customer's request. All that time, the customer had to stand there impatiently while the line behind him or her grew longer.

CommSee has made life much better for the staff, compared to the old way of doing things. New accounts and customer referrals started pouring in. Lines were moving faster. Most important, once-grumpy customers started smiling. Because the system gave a complete profile of a customer, it helped the staff communicate better with that customer. Conversations flowed much more freely, because people were not forced to change between different systems and applications, or frantically search for papers on their desks.


Author

Benjamin Van Houten



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