It is very difficult for midmarket CIOs to get funding on any new project or initiative without showing potential for return on investment (ROI), as well as an increase in business value. Master Data Management (MDM) is taking off in IT organizations as a system that can improve data quality and offer enhanced analytical output. However, it is still not a cost-justified priority for many business executives. In this expert podcast, Rob Karel, Principal Analyst at Forrester Research, offers steps to creating a business case for MDM that will include a speedy path to ROI, as well as business value demonstrations.