WHITE PAPER - This white paper explains the importance of lead nurturing–in the lead management process. It discusses best practices for nurturing leads in today's competitive business environment, and offers advice for implementing a lead-nurturing program.
Posted: August 20, 2008 | Published: August 20, 2008


Topics:  B2B Integration | CRM | Email | Lead Generation | Marketing Information Systems | Purchase Order Management | ROI | Routing Protocols | Sales | Systems Management | Telephones

WHITE PAPER - This white paper reveals the power that a comprehensive lead-scoring model can deliver, and help you understand the key considerations necessary to arrive at an accurate and reliable lead score.
Posted: June 26, 2008 | Published: June 1, 2008


Topics:  B2B | Demographic Profiles | Marketing | Sales

WHITE PAPER - Learn 10 ways you can improve your B2B email deliverability. Taking steps to protect your email deliverability will pay huge dividends in the future in the way of increased sales opportunities and more profitable customer relationships.
Posted: January 23, 2008 | Published: January 1, 2008


Topics:  Authentication | Branding | Click-Throughs | CRM | CRM Software | Customer Satisfaction | Email Marketing | Email Software | ISP | Lead Generation | ROI | Sales | Spam