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Identifying Who Can Be Saved and Who Will Be Driven Away by Retention Activity: Using Uplift Modeling to Reduce Churn in Mobile Telephony
sponsored by Portrait Software

WHITE PAPER - The adoption of uplift modeling requires operators to embrace fully the use of systematically randomized control groups, and commits them to using sophisticated, modern uplift modeling methods.
Posted: October 8, 2008 | Published: October 8, 2008

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Topics:  Best Practices | Customer Satisfaction
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