WEBCAST - The theme of this webcast is that analytics drives better marketing decisions and improves customer retention. It examines the shift away from creative dominated marketing to one driven by analytics, where customer insight produces optimal results.
Posted: March 27, 2008 | Premiered: April 15, 2008


Topics:  Business Intelligence | Business Intelligence Software | Customer Data Management | Customer Data Management Software | Customer Loyalty | Data Modeling | Marketing

CASE STUDY - Nationwide needed an IT system that could support customer care across its customer-facing channels, including call centers, branches and Internet. Read this case study and see how Nationwide maximized the value of its customer interactions.
Posted: September 4, 2007 | Published: July 1, 2006


Topics:  Banking Industry | Call Centers | CRM | Customer Data Management | Customer Interaction Services | Customer Service | Marketing | ROI