WEBCAST - View this Webcast and learn how best-in-class companies such as US Bank are delivering deep-targeted campaigns, which drive down marketing costs and increase campaign ROI using next generation Uplift modeling.
Posted: October 21, 2008 | Premiered: November 20, 2008


Topics:  Campaign Management Software | CRM Analytics | Data Management | Data Modeling | Financial Services Industry | Knowledge Management | Marketing | ROI

WHITE PAPER - This paper explains the challenges marketers face today and how innovative, next generation campaign approaches are beginning to separate the best from the rest.
Posted: September 17, 2008 | Published: September 17, 2008


Topics:  Business Intelligence | Customer Loyalty | Databases | Financial Services | Marketing | Productivity

CASE STUDY - Nationwide needed an IT system that could support customer care across its customer-facing channels, including call centers, branches and Internet. Read this case study and see how Nationwide maximized the value of its customer interactions.
Posted: September 4, 2007 | Published: July 1, 2006


Topics:  Banking Industry | Call Centers | CRM | Customer Data Management | Customer Interaction Services | Customer Service | Marketing | ROI