CASE STUDY - Since implementing the Aprimo system and subsequently moving the control of campaign execution to the direct marketing department, LendingTree has noticed a radical uptick in campaign volume and efficiencies.
Posted: November 7, 2008 | Published: November 6, 2008


Topics:  Campaign Management | Email | Financial Services | Marketing | SOA | Telemarketing

WHITE PAPER - An EMM application can lead marketers through a process of translating a creative/business strategy into a concrete set of marketing outputs.
Posted: June 20, 2008 | Published: October 1, 2007


Topics:  Campaign Management | CRM | CRM Software | ERP | ERP Software | Financial Management | Sales | Sales and Marketing Software

WHITE PAPER - EMM delivers to a future vision where marketing has one platform like the operational backbone of a company which uses ERP or a sales/services organization which uses CRM.
Posted: June 20, 2008 | Published: December 1, 2007


Topics:  B2B | Campaign Management | Campaign Management Software | Content Management | CRM | CRM Software | Databases | ERP | ERP Software | Financial Management | Lead Generation | SOA