CASE STUDY - Honda selected Aprimo solutions, which is a leader in Enterprise Marketing Management (EMM) technology as it helps to enhance marketing efficiency and effectiveness at a wider level, maximizes marketing returns and hence shareholder value.
Posted: November 7, 2008 | Published: November 6, 2008


Topics:  Content Management | Customer Data Management | Customer Service | Enterprise | Marketing | Sales

WHITE PAPER - MRM is a set of processes and capabilities designed to enhance a company's ability to orchestrate and optimize internal and external marketing resources.
Posted: June 24, 2008 | Published: June 1, 2008


Topics:  Content Management | Content Management Software | CRM | Customer Satisfaction | Marketing | Marketing Information Systems | Sales and Marketing Software | Sales Force Automation | Software as a Service | Workflow Software

WHITE PAPER - EMM delivers to a future vision where marketing has one platform like the operational backbone of a company which uses ERP or a sales/services organization which uses CRM.
Posted: June 20, 2008 | Published: December 1, 2007


Topics:  B2B | Campaign Management | Campaign Management Software | Content Management | CRM | CRM Software | Databases | ERP | ERP Software | Financial Management | Lead Generation | SOA