WHITE PAPER - This whitepaper explains how Individualized Really Simple Syndication (IRSS) is subscriber-centric, allowing end users to easily express their preferences for distinct content categories and/or receive feeds that are tailored to them.
Posted: August 12, 2008 | Published: January 1, 2005


Topics:  Email Marketing | Password Management | Password Management Software | Personalization | RSS | Security Architectures | SMTP | Windows Vista

WHITE PAPER - This white paper will introduce you to the strange and sometimes confusing world of white listing. It explains how navigate through the process, imparts advice on how to increase your chances of getting on those coveted lists.
Posted: August 8, 2008 | Published: August 1, 2008


Topics:  Authentication | Campaign Management Software | Email | Email Security Policies | IP Addresses | ISP | Marketing

WHITE PAPER - Read this whitepaper to learn how to use Web Analytics data to better understand your customers' needs and more effectively market to them. Learn a formula based on the five Ws to gain a more complete understanding of a situation or subject.
Posted: August 8, 2008 | Published: August 1, 2008


Topics:  Campaign Management | Databases | Demographic Profiles | Email | Email Marketing | ROI | Vendors

WHITE PAPER - In this new era of CAN-SPAM legislation, overflowing inboxes and ever-increasing customer expectations, many of the practices that worked for emailers in the past simply won't work anymore. This paper reviews the new rules of email marketing.
Posted: August 8, 2008 | Published: January 1, 2004


Topics:  Branding | Campaign Management | CAN-SPAM Act of 2003 | CRM | Customer Loyalty | Email | Email Marketing | Permission Marketing | Spam

WHITE PAPER - It's estimated that up to 50 percent of visitors to landing pages will bail in the first eight seconds. This evaluation explains how putting more effort on nurturing recipients once they hit those landing pages would be time and money well spent.
Posted: August 8, 2008 | Published: January 1, 2007


Topics:  B2B | B2C | Campaign Management | eCommerce | eCommerce Services | eCommerce Software | Email | Forms Software | Lead Generation | Link Access Protocols | Online Marketing

WHITE PAPER - To help marketers identify creative elements that can really improve results, Silverpop undertook a comprehensive study of both BtoB and BtoC email messages, evaluating a variety of creative elements and comparing open and click rates.
Posted: August 8, 2008 | Published: January 1, 2006


Topics:  Best Practices | Email | Email Marketing | Newsletters | Public Relations

WHITE PAPER - Transactional emails are those which companies send to customers to confirm a purchase, notify shipping dates, deliver warranty information and it also provide marketers a rich opportunity to develop strong customer relationships.
Posted: August 8, 2008 | Published: January 1, 2006


Topics:  Best Practices | Business Intelligence | Customer Service | Email Marketing | HTML | Personalization

WHITE PAPER - This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results.
Posted: August 8, 2008 | Published: January 1, 2007


Topics:  CRM | Customer Service | Email Marketing | Messaging Software | Online Shopping | Outsourcing | Personalization | Retail Trade Industry | Sales | Shopping Cart Software

WHITE PAPER - This whitepaper explores the Internet phenomenon known as "Web 2.0" that is reshaping the Internet and helping marketers. Also discussed are five techniques for staying competitive and achieving high returns in a Web 2.0 world.
Posted: August 8, 2008 | Published: August 1, 2008


Topics:  Campaign Management Software | Customer Satisfaction | Databases | Email | Marketing | ROI | Software as a Service