WHITE PAPER - The holy grail of product usability is attained when your product offers such a compelling experience users feel obligated to recommend it to others, it works wonders on your top line.
Posted: July 10, 2008 | Published: July 1, 2008


Topics:  Customer Data Integration | Customer Service Best Practices | Inventory Management Software | Product Management

WHITE PAPER - As the high technology market continues its torrid pace of consolidation, many companies struggle to manage the mishmash of products, processes, cultures, geographies and priorities, leading to multi-product paralysis.
Posted: July 10, 2008 | Published: July 1, 2008


Topics:  CRM | Data Security | Product Life Cycles | Product Management

WHITE PAPER - When demonstrating products, the single biggest factor to overcoming sales objections is to understand early in the sales cycle the connection between your value proposition and the pain points at the executive levels of the prospect's organization.
Posted: July 10, 2008 | Published: July 1, 2008


Topics:  Business Intelligence | Inventory Management | Sales | Sales and Marketing Software | Supply Chain Management

WHITE PAPER - In many cases, the product silos that exist internally become transparent to your buyers during the sales cycle, creating the perception you've got a bunch of fragmented products instead of integrated solutions.
Posted: July 10, 2008 | Published: July 1, 2008


Topics:  Marketing | Sales | Sales Consulting Services | Sales Information Systems | Sales Representatives

WHITE PAPER - The most absent and overlooked role in the entire product delivery cycle is the functional designer. Ironically, it may have a greater impact on the success of a product than any other role.
Posted: July 10, 2008 | Published: July 1, 2008


Topics:  Business Intelligence | Customer Data Management | Customer Service | Product Management | Sales | Sales Representatives

WHITE PAPER - Agile versus waterfall development isn't really about the product development methodology, it's about delivering top quality products in a reasonable time that solve high impact problems for a broad market.
Posted: July 10, 2008 | Published: July 1, 2008


Topics:  Inventory Management | Product Management | Sales | Sales Representatives

WHITE PAPER - The most absent and overlooked role in the entire product delivery cycle is the functional designer. Ironically, it may have a greater impact on the success of a product than any other role.
Posted: July 10, 2008 | Published: July 1, 2008


Topics:  Business Intelligence | Product Management | Sales | Sales Representatives

WHITE PAPER - There are three types of product demos that prolong the sales cycle, result in no decision, or flat out kill the deal, Feature Dump Demo, Show Up & Throw Up Demo, Spray & Pray Demo.
Posted: July 10, 2008 | Published: July 1, 2008


Topics:  Marketing | Sales | Sales Consulting Services | Sales Representatives | Training | Training and Educational Services

WHITE PAPER - Many companies try to be everything to everyone and this mentality inhibits their growth. Learn how to always be a big fish in the pond by redefining the size of your pond as you grow.
Posted: July 10, 2008 | Published: July 1, 2008


Topics:  Inventory Management | Product Management | Sales | Sales Representatives | Supply Chain Management

PRODUCT LITERATURE - This paper examines how IT companies can better align their marketing efforts. It highlights a framework that allows IT vendors to deliver the right products to the most lucrative markets and communicating value propositions in plain English.
Posted: July 1, 2008 | Published: June 1, 2007


Topics:  B2B | B2B Integration | ERP | ERP Software | IT Spending | Market Segments | Marketing | Marketing Information Systems | Product Development