WEBCAST - View this Webcast and learn how best-in-class companies such as US Bank are delivering deep-targeted campaigns, which drive down marketing costs and increase campaign ROI using next generation Uplift modeling.
Posted: October 21, 2008 | Premiered: November 20, 2008


Topics:  Campaign Management Software | CRM Analytics | Data Management | Data Modeling | Financial Services Industry | Knowledge Management | Marketing | ROI

BOOK - This report articulates feedback from 220 organizations, the findings demonstrate how top performing organizations leverage more than demographics for segmentation and deliver demonstrably higher performance as a result.
Posted: November 11, 2008 | Published: November 11, 2008


Topics:  CRM | Dashboards | Databases | Email Marketing | Enterprise | Web Analytics

WHITE PAPER - The adoption of uplift modeling requires operators to embrace fully the use of systematically randomized control groups, and commits them to using sophisticated, modern uplift modeling methods.
Posted: October 8, 2008 | Published: October 8, 2008


Topics:  Best Practices | Business Intelligence | Customer Satisfaction | ERP | Mobile Workers | Model Driven Architecture | Systems Management | Telephony Services | Telephony Systems

WHITE PAPER - This paper explains the challenges marketers face today and how innovative, next generation campaign approaches are beginning to separate the best from the rest.
Posted: September 17, 2008 | Published: September 17, 2008


Topics:  Business Intelligence | Customer Loyalty | Databases | Financial Services | Marketing | Productivity

WHITE PAPER - This whitepaper shows you how contact centers can deliver differentiated customer service, build more profitable customer relationships and demonstrate the ROI on customer interaction solutions.
Posted: September 10, 2008 | Published: September 10, 2008


Topics:  Call Center Management | Call Center Services | Call Centers | Contact Center Management | Contact Center Services | Contact Center Software | CRM | CRM Best Practices | CRM Services | Financial Services | ROI

CASE STUDY - Nationwide needed an IT system that could support customer care across its customer-facing channels, including call centers, branches and Internet. Read this case study and see how Nationwide maximized the value of its customer interactions.
Posted: September 4, 2007 | Published: July 1, 2006


Topics:  Banking Industry | Call Centers | CRM | Customer Data Management | Customer Interaction Services | Customer Service | Marketing | ROI