WHITE PAPER - IBM surveyed more than 30,000 consumers in the United States, Canada, United Kingdom, Brazil, India and China for this report on shopping preferences. Read this report to learn why technology makes consumers smarter, more connected and more certain about what they want.
Posted: August 25, 2010 | Published: August 25, 2010


Topics:  Consumer Applications Software | Consumer Market | Consumer Search Software | Market Research | Market Trends | Marketing | Marketing Information Systems | Retail Banking Services | Retail Channels | Retail Trade Industry

WHITE PAPER - The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management.
Posted: February 1, 2008 | Published: February 1, 2008


Topics:  Advertising | Brand Loyalty | Business Intelligence | Consumer Market | Internet | Market Research | Marketing Information Systems | Sales and Marketing Software