CASE STUDY - The marketing team integrated Manticore Technology with their existing salesforce.com solution to create a comprehensive demand generation platform.
Posted: November 20, 2008 | Published: November 20, 2008


Topics:  Marketing | ROI | Sales | Security | Security Management | Software as a Service

PRODUCT LITERATURE - The SpringCM document management solutions for pre sales management, proposal management, contract approval and marketing collateral management, deliver seamless collaboration environments accessible by all those sales and marketing teams.
Posted: November 18, 2008 | Published: November 18, 2008


Topics:  Best Practices | Contract Management | Document Management | Marketing | Sales

WHITE PAPER - This white paper will examine trends in server virtualization security and reveal the many compelling advantages of cross-platform VM isolation solutions.
Posted: November 18, 2008 | Published: November 18, 2008


Topics:  Data Center Management | Data Centers | Marketing | Security | Server Virtualization | VMware

WHITE PAPER - This document describes how Opus Research evaluates seven ways that firms can build a customer-centric organization and enhance the customer experience.
Posted: November 18, 2008 | Published: November 18, 2008


Topics:  CRM | CRM Best Practices | CRM Services | Customer Data Management | Customer Data Management Software | Hardware | IVR | Marketing | SIP

WHITE PAPER - This paper presents a big-picture view of the area, looking at both Microsoft offerings and complementary partner products, the intent is to provide a technology overview of BPM in the Microsoft world.
Posted: November 7, 2008 | Published: November 6, 2008


Topics:  Business Process Management | Business Processes | Collaboration | Document Management | Manufacturing | Marketing | Vendors

CASE STUDY - Warner Bros. implemented Aprimo's Marketing Resource Management solution, which helped them to combine Aprimo with Sales Data and streamline its domestic theatrical media planning, placement and execution with finance and auditing processes.
Posted: November 7, 2008 | Published: November 6, 2008


Topics:  Business Development | Business Intelligence | Communications Systems | Licensing | Marketing | Sales

CASE STUDY - Since implementing the Aprimo system and subsequently moving the control of campaign execution to the direct marketing department, LendingTree has noticed a radical uptick in campaign volume and efficiencies.
Posted: November 7, 2008 | Published: November 6, 2008


Topics:  Campaign Management | Email | Financial Services | Marketing | SOA | Telemarketing

WHITE PAPER - The MOMM presents a more realistic view of the journey and benefits, by using the MOMM marketing executive can evaluate where they are and develop a specific roadmap for investments in people, process and technology.
Posted: November 7, 2008 | Published: November 6, 2008


Topics:  Data Integration | Databases | Enterprise | Marketing | SAP (Product) | Vendors

CASE STUDY - Honda selected Aprimo solutions, which is a leader in Enterprise Marketing Management (EMM) technology as it helps to enhance marketing efficiency and effectiveness at a wider level, maximizes marketing returns and hence shareholder value.
Posted: November 7, 2008 | Published: November 6, 2008


Topics:  Content Management | Customer Data Management | Customer Service | Enterprise | Marketing | Sales

WHITE PAPER - Read this E-Guide and explore how constructing your service organization around SIP and utilizing SIP-based contact center can make managing premium service channels more effective and interactively guide lower-value clients.
Posted: November 6, 2008 | Published: November 6, 2008


Topics:  Call Center Management | Call Centers | CRM | Customer Service | Instant Messaging | Marketing | SIP | VoIP

WHITE PAPER - Speech applications have long promised a strong return on investment by automating routine call center tasks and reducing live operator costs. This white paper gives more details.
Posted: November 4, 2008 | Published: November 4, 2008


Topics:  Business Processes | Call Centers | CRM | Customer Service | Marketing | Vendors | VoIP

WHITE PAPER - This paper explores the various ways that today's organizations are automating the interaction between CRM and IVR applications to increase customer loyalty and retention as well as maximize efficiency and productivity of service and sales functions.
Posted: October 29, 2008 | Published: October 29, 2008


Topics:  CRM | Customer Loyalty | Data Quality | Databases | IVR | Marketing | Productivity | Sales

WEBCAST - SalesByFone by Angel.com makes it possible to access, update, and manage accounts, contacts and leads directly in salesforce.com through voice commands over the phone.
Posted: October 29, 2008 | Premiered: October 29, 2008


Topics:  Business Intelligence | Marketing | Sales and Marketing Software | Telephony Services | Voice Communications Software | Voice Quality

WHITE PAPER - Unified communications (UC) is a term that has been heralded in the telephony and network markets as the IT architecture that will streamline business processes and break down the distinct silos of communications within the enterprise.
Posted: October 24, 2008 | Published: June 1, 2008


Topics:  Collaboration | CRM | Domino | Enterprise | Instant Messaging | Inventory Management | IP Telephony | Marketing | Microsoft Exchange | Unified Messaging Systems

WHITE PAPER - The Tellabs mobile backhaul solutions business case demonstrates the potential for up to 93% in savings in the long-term evolution of mobile networks-more than €120 million over three years for one large multinational operator.
Posted: October 23, 2008 | Published: October 23, 2008


Topics:  Investments | Marketing | Mobile Device Management | Mobile Device Management Software | Mobile Workers | Sales | Security | Vendors

WHITE PAPER - This paper helps pharmaceutical manufacturers understand how supply chain functions such as demand and inventory planning can positively impact their overall operations and bottom line.
Posted: October 23, 2008 | Published: October 23, 2008


Topics:  Best Practices | Capacity Planning | Customer Service | Manufacturing | Marketing | Pharmaceutical Industry | Supply Chain Management

WEBCAST - View this Webcast and learn how best-in-class companies such as US Bank are delivering deep-targeted campaigns, which drive down marketing costs and increase campaign ROI using next generation Uplift modeling.
Posted: October 21, 2008 | Premiered: November 20, 2008


Topics:  Campaign Management Software | CRM Analytics | Data Management | Data Modeling | Financial Services Industry | Knowledge Management | Marketing | ROI

WHITE PAPER - Read this report to learn how to find an optimal SIEM solution that will support the real-time log collection, is scalable, easy to deploy and will be easy to support and maintain.
Posted: October 17, 2008 | Published: October 16, 2008


Topics:  Fraud Protection | Information Management | Information Security | Marketing | Network Security | Regulatory Compliance | Sales | Software

WEBCAST - Watch this short video to learn the challenges associated with the Payment Card Industry (PCI) Data Security Standard (DSS).
Posted: October 17, 2008 | Premiered: October 16, 2008


Topics:  Business Intelligence | Compliance (Systems Operations) | Compliance Audits | Data Security | ERP | Marketing | Payment Card Industry | Payment Card Industry Data Security Standard | Payment Card Industry Data Security Standard Compliance

WHITE PAPER - This e-book offers insights that can help companies embrace social media, harvest knowledge from the conversations in user communities, and apply that knowledge to deliver better customer service.
Posted: October 17, 2008 | Published: October 17, 2008


Topics:  Best Practices | Collaboration | Customer Satisfaction | Email | Knowledge Management | Marketing | Social Computing | Social Networking

WHITE PAPER - This paper discusses supply chain challenges in terms of velocity, flexibility, efficiency and other performance metrics.
Posted: October 16, 2008 | Published: October 16, 2008


Topics:  Best Practices | Business Process Automation | ERP | Marketing | Metrics | Supply Chain Event Management | Vendors

WHITE PAPER - This <i>Gartner RAS Core Research</i> white paper lays out key points IT professionals must consider when employing web content management technologies.
Posted: October 15, 2008 | Published: October 15, 2008


Topics:  CIOs | Content Management Software | Content Management Systems | HTML | J2EE | Marketing | TCO | Vendors | Web Content Management

WHITE PAPER - This report explores the integration of marketing and sales technologies (CRM, marketing automation, email marketing, web analytics, etc.).
Posted: October 14, 2008 | Published: October 14, 2008


Topics:  Business Intelligence | CRM | Knowledge Management | Marketing | Sales | Web Analytics

WHITE PAPER - This paper provides an easier and more flexible way to manage cross-channel marketing initiatives without costly investments in multiple technologies and service providers.
Posted: October 14, 2008 | Published: October 14, 2008


Topics:  Business Intelligence | CRM | ERP | Marketing | SMS | Software | Systems Management

WEBCAST - Check out this webcast to learn how true customer insight removes obstacles and combines data in new ways to make previously hidden trends, interrelationships and influences visible.
Posted: October 13, 2008 | Premiered: October 13, 2008


Topics:  Call Centers | Customer Data Management | Customer Service | Enterprise Resource Management | Marketing | Master Data Management | Productivity | Security Policies