WHITE PAPER - To help marketers identify creative elements that can really improve results, Silverpop undertook a comprehensive study of both BtoB and BtoC email messages, evaluating a variety of creative elements and comparing open and click rates.
Posted: August 8, 2008 | Published: January 1, 2006


Topics:  Best Practices | Email | Email Marketing | Newsletters | Public Relations

JOURNAL ARTICLE - Customer confidence is at risk when a data breach occurs.
Posted: July 3, 2007 | Published: July 1, 2007


Topics:  Brand Loyalty | Data Security | Identity Theft | Phishing | Public Relations | Retail Trade Industry | Risk Assessment