WHITE PAPER - Google and TechTarget teamed up to research the usage and interactions between search and online media during the IT purchase process. This research offers insights on making the right choices of keywords and online content for your online marketing plan.
Posted: November 25, 2008 | Published: November 18, 2008


Topics:  Branding | Lead Generation | Marketing | Online Marketing | Purchasing

WHITE PAPER - In this new era of CAN-SPAM legislation, overflowing inboxes and ever-increasing customer expectations, many of the practices that worked for emailers in the past simply won't work anymore. This paper reviews the new rules of email marketing.
Posted: August 8, 2008 | Published: January 1, 2004


Topics:  Branding | Campaign Management | CAN-SPAM Act of 2003 | CRM | Customer Loyalty | Email | Email Marketing | Permission Marketing | Spam

WHITE PAPER - Read this paper to learn how managed customer engagement is a critical path to promoting advocacy for your brand and driving business results.
Posted: March 19, 2008 | Published: March 19, 2008


Topics:  Branding | CRM | CRM Best Practices | CRM Software | Customer Service | Customer Service Best Practices | Customer Support Software | Customers | Lead Generation | Marketing Information Systems | Product Management | Relationship Marketing | ROI | Sales | Sales and Marketing Software

WHITE PAPER - Learn 10 ways you can improve your B2B email deliverability. Taking steps to protect your email deliverability will pay huge dividends in the future in the way of increased sales opportunities and more profitable customer relationships.
Posted: January 23, 2008 | Published: January 1, 2008


Topics:  Authentication | Branding | Click-Throughs | CRM | CRM Software | Customer Satisfaction | Email Marketing | Email Software | ISP | Lead Generation | ROI | Sales | Spam