WHITE PAPER - A successful strategy for taking your email marketing/web analytics integration beyond traffic analysis is to use web analytics for gauging effectiveness of email marketing initiatives and determining optimization tactics.
Posted: October 6, 2008 | Published: October 4, 2008


Topics:  CRM Analytics | Email Management | Email Marketing | Email Security Policies | Email Software | ROI | Strategic Planning | Web Analytics

WHITE PAPER - This white paper reviews the foundational building blocks needed to achieve fast payback from investing in demand generation.
Posted: September 29, 2008 | Published: September 29, 2008


Topics:  B2B | Campaign Management Software | CRM Analytics | CRM Software | Customer Data Integration | Customer Data Management | Demographic Profiles | Lead Generation | Marketing Information Systems | Productivity | Profiling | Sales Force Automation | Sales Representatives

WHITE PAPER - Data integration guarantees the consistency of data in the overall information system. This white paper describes how Open Source helps solving the interoperability challenge.
Posted: July 24, 2008 | Published: January 1, 2007


Topics:  Application Deployment | Business Intelligence | Business Process Management | CRM Analytics | Data Integration | Data Migration | Data Modeling | Data Quality | Data Warehouses | Database Management | ERP | ETL (Software) | Master Data Management | Open Source

WHITE PAPER - This white paper will show how three core marketing strategies must be deployed in order to address current and future business challenges, and to continue the journey toward the one-to-one marketing future.
Posted: March 11, 2008 | Published: March 1, 2008


Topics:  CRM Analytics | Customer Data Management | Customer Service | Customers | Marketing | Real-time Analytics

WHITE PAPER - Data doesn't have to be only fact driven and metric. Learn these five best practices to help you make sense and order out of a disparate collection of facts.
Posted: February 20, 2008 | Published: February 1, 2008


Topics:  Best Practices | CRM Analytics | Customer Satisfaction | Data Management | Data Visualization | Data Visualization Software | Market Trends | Real-time Analytical Software | Social Networking

WHITE PAPER - Customer-centric growth strategies are being developed and implemented by enterprises around the world with a goal to deepen relationships with customers and emphasize long-term satisfaction over short-term sales conversions.
Posted: August 1, 2007 | Published: August 1, 2007


Topics:  CRM Analytics | Customer Data Integration | Customer Data Management | Customer Loyalty | Marketing | Profiling | User Experience

WHITE PAPER - A single view of the customer includes adoption and governance issues that help an enterprise act as a customer advocate, predict lifetime value, and effectively segment its customer base.
Posted: August 1, 2007 | Published: August 1, 2007


Topics:  CRM Analytics | Customer Data Integration | Customer Data Management | Customer Satisfaction | Market Segments | Marketing | Profiling | Real-time Analytics | TCO