<?xml version="1.0" encoding="ISO-8859-1" ?>









	<rss version="2.0"> <channel> <title>Bitpipe: B2C Research</title> 
	<link>http://cyberlibrary.wsta.org/rlist/term/B2C.html?asrc=RSS_BP </link> <description>White papers, webcasts,
	podcasts, IT downloads and product information provided by Bitpipe</description>
	<language>en-us</language> <lastBuildDate>Sun, 10 Aug 2008 24:00:00 EDT</lastBuildDate>
	<pubDate>Sun, 10 Aug 2008 24:00:00 EDT</pubDate>  <item> <title><![CDATA[The Best Database Marketing Discoveries for B2B Companies]]></title> <link><![CDATA[http://cyberlibrary.wsta.org/detail/RES/1218554721_742.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    This white paper introduces client snapshots which illustrates how implementing specific B2B database marketing tactics improved the results and effectiveness of each company&#39;s overall marketing spend.
   Published by: Extraprise Group, Inc.]]></description>
		<pubDate>Fri, 01 Aug 2008 24:00:00 EDT</pubDate> </item>  <item> <title><![CDATA[Why B2C Database Marketing Firms Don&#39;t Understand B2B Companies]]></title> <link><![CDATA[http://cyberlibrary.wsta.org/detail/RES/1218554724_612.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    This whitepaper explains why B2C-oriented database marketing firms lack an understanding of how the data they manage and discover are really used. It also addresses how B2B marketers need a complex process to make their efforts more productive.
   Published by: Extraprise Group, Inc.]]></description>
		<pubDate>Fri, 01 Aug 2008 24:00:00 EDT</pubDate> </item>  <item> <title><![CDATA[8 Seconds to Capture Attention: Silverpop&#39;s Landing Page Report]]></title> <link><![CDATA[http://cyberlibrary.wsta.org/detail/RES/1218204054_848.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    It&#39;s estimated that up to 50 percent of visitors to landing pages will bail in the first eight seconds. This evaluation explains how putting more effort on nurturing recipients once they hit those landing pages would be time and money well spent.
   Published by: Silverpop Systems Inc.]]></description>
		<pubDate>Mon, 01 Jan 2007 24:00:00 EST</pubDate> </item>  <item> <title><![CDATA[Achieve Unlimited Growth and Acquisition Capabilities with IBM applications]]></title> <link><![CDATA[http://cyberlibrary.wsta.org/detail/RES/1214597595_716.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    Many emerging businesses today are searching for a way to move into new markets and achieve cost effective product growth. Learn how to improve your business and acquire new product segments without experiencing an increase of internal resources.
   Published by: Xperia]]></description>
		<pubDate>Sun, 01 Jun 2008 24:00:00 EDT</pubDate> </item>  </channel> </rss>

