<?xml version="1.0" encoding="ISO-8859-1" ?>









	<rss version="2.0"> <channel> <title>Bitpipe: Campaign Management Software Research</title> 
	<link>http://cyberlibrary.wsta.org/rlist/term/Campaign-Management-Software.html?asrc=RSS_BP </link> <description>White papers, webcasts,
	podcasts, IT downloads and product information provided by Bitpipe</description>
	<language>en-us</language> <lastBuildDate>Tue, 21 Oct 2008 17:15:41 EDT</lastBuildDate>
	<pubDate>Tue, 21 Oct 2008 17:15:41 EDT</pubDate>  <item> <title><![CDATA[US Bank&#174; Raises the Bar in Cross-sell Marketing using Next Generation Uplift Modeling]]></title> <link><![CDATA[http://cyberlibrary.wsta.org/detail/RES/1224603767_764.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    View this Webcast and learn how best-in-class companies such as US Bank are delivering deep-targeted campaigns, which drive down marketing costs and increase campaign ROI using next generation Uplift modeling.
   Published by: Portrait Software]]></description>
		<pubDate>Thu, 20 Nov 2008 12:00:00 EST</pubDate> </item>  <item> <title><![CDATA[5 Fast Payoffs from Investing in a Demand Generation Solution]]></title> <link><![CDATA[http://cyberlibrary.wsta.org/detail/RES/1222717758_61.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    This white paper reviews the foundational building blocks needed to achieve fast payback from investing in demand generation.
   Published by: Manticore Technology]]></description>
		<pubDate>Mon, 29 Sep 2008 24:00:00 EDT</pubDate> </item>  <item> <title><![CDATA[Unlocking the Secret World of White Listing: Insight for Enterprise Email Marketers]]></title> <link><![CDATA[http://cyberlibrary.wsta.org/detail/RES/1218204044_65.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    This white paper will introduce you to the strange and sometimes confusing world of white listing. It explains how navigate through the process, imparts advice on how to increase your chances of getting on those coveted lists.
   Published by: Silverpop Systems Inc.]]></description>
		<pubDate>Fri, 01 Aug 2008 24:00:00 EDT</pubDate> </item>  <item> <title><![CDATA[Web 2.0 Email Marketing: 5 Steps to Unrivaled Results]]></title> <link><![CDATA[http://cyberlibrary.wsta.org/detail/RES/1218204045_605.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    This whitepaper explores the Internet phenomenon known as &#34;Web 2.0&#34; that is reshaping the Internet and helping marketers. Also discussed are five techniques for staying competitive and achieving high returns in a Web 2.0 world.
   Published by: Silverpop Systems Inc.]]></description>
		<pubDate>Fri, 01 Aug 2008 24:00:00 EDT</pubDate> </item>  <item> <title><![CDATA[6 Simple Solutions for Measuring Marketing Performance]]></title> <link><![CDATA[http://cyberlibrary.wsta.org/detail/RES/1213982006_773.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    EMM delivers to a future vision where marketing has one platform like the operational backbone of a company which uses ERP or a sales/services organization which uses CRM.
   Published by: Aprimo, Inc.]]></description>
		<pubDate>Sat, 01 Dec 2007 24:00:00 EST</pubDate> </item>  <item> <title><![CDATA[Vtrenz&#44; a Silverpop Solution: Marketing Automation for Lead Generation and Nurturing]]></title> <link><![CDATA[http://cyberlibrary.wsta.org/detail/RES/1200499882_432.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    Vtrenz helps you maximize your marketing efforts&#44; improve your efficiencies&#44; increase revenue and accelerate the lead&#45;to&#45;sale timeline.
   Published by: Vtrenz, Inc]]></description>
		<pubDate>Mon, 01 Jan 2007 24:00:00 EST</pubDate> </item>  </channel> </rss>

