<?xml version="1.0" encoding="ISO-8859-1" ?>









	<rss version="2.0"> <channel> <title>Bitpipe: Campaign Management Research</title> 
	<link>http://cyberlibrary.wsta.org/rlist/term/Campaign-Management.html?asrc=RSS_BP </link> <description>White papers, webcasts,
	podcasts, IT downloads and product information provided by Bitpipe</description>
	<language>en-us</language> <lastBuildDate>Fri, 07 Nov 2008 13:15:40 EST</lastBuildDate>
	<pubDate>Fri, 07 Nov 2008 13:15:40 EST</pubDate>  <item> <title><![CDATA[LendingTree: Direct Marketing Wins...with Enterprise Campaign Management]]></title> <link><![CDATA[http://cyberlibrary.wsta.org/detail/RES/1225984756_456.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    Since implementing the Aprimo system and subsequently moving the control of campaign execution to the direct marketing department&#44; LendingTree has noticed a radical uptick in campaign volume and efficiencies.
   Published by: Aprimo, Inc.]]></description>
		<pubDate>Thu, 06 Nov 2008 24:00:00 EST</pubDate> </item>  <item> <title><![CDATA[Seven Email Marketing Refreshes]]></title> <link><![CDATA[http://cyberlibrary.wsta.org/detail/RES/1223137403_46.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    This whitepaper will detail seven key points that will help you quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren't aware you were missing.
   Published by: Bronto Software]]></description>
		<pubDate>Sat, 04 Oct 2008 24:00:00 EDT</pubDate> </item>  <item> <title><![CDATA[Drive Sales Performance: Keys to preparing your reps for today's sale environment]]></title> <link><![CDATA[http://cyberlibrary.wsta.org/detail/RES/1222451435_319.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    View this Webcast and learn how top organizations are improving productivity, increasing sales and driving higher quality performance from every rep.
   Published by: SAVO Group]]></description>
		<pubDate>Fri, 26 Sep 2008 24:00:00 EDT</pubDate> </item>  <item> <title><![CDATA[That Was Then This Is Now: The New Rules of Email Marketing]]></title> <link><![CDATA[http://cyberlibrary.wsta.org/detail/RES/1218204050_306.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    In this new era of CAN-SPAM legislation, overflowing inboxes and ever-increasing customer expectations, many of the practices that worked for emailers in the past simply won&#39;t work anymore. This paper reviews the new rules of email marketing.
   Published by: Silverpop Systems Inc.]]></description>
		<pubDate>Thu, 01 Jan 2004 24:00:00 EST</pubDate> </item>  <item> <title><![CDATA[8 Seconds to Capture Attention: Silverpop&#39;s Landing Page Report]]></title> <link><![CDATA[http://cyberlibrary.wsta.org/detail/RES/1218204054_848.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    It&#39;s estimated that up to 50 percent of visitors to landing pages will bail in the first eight seconds. This evaluation explains how putting more effort on nurturing recipients once they hit those landing pages would be time and money well spent.
   Published by: Silverpop Systems Inc.]]></description>
		<pubDate>Mon, 01 Jan 2007 24:00:00 EST</pubDate> </item>  <item> <title><![CDATA[Incorporating WEB Analytics into Email Marketing: Five Quick&#45;Start Tactics for Marketers]]></title> <link><![CDATA[http://cyberlibrary.wsta.org/detail/RES/1218204047_669.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    Read this whitepaper to learn how to use Web Analytics data to better understand your customers&#39; needs and more effectively market to them. Learn a formula based on the five Ws to gain a more complete understanding of a situation or subject.
   Published by: Silverpop Systems Inc.]]></description>
		<pubDate>Fri, 01 Aug 2008 24:00:00 EDT</pubDate> </item>  <item> <title><![CDATA[Enterprise Marketing Management (EMM): Effectively Strategize and Execute Marketing Activities]]></title> <link><![CDATA[http://cyberlibrary.wsta.org/detail/RES/1213982006_956.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    An EMM application can lead marketers through a process of translating a creative/business strategy into a concrete set of marketing outputs.
   Published by: Aprimo, Inc.]]></description>
		<pubDate>Mon, 01 Oct 2007 24:00:00 EDT</pubDate> </item>  <item> <title><![CDATA[6 Simple Solutions for Measuring Marketing Performance]]></title> <link><![CDATA[http://cyberlibrary.wsta.org/detail/RES/1213982006_773.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    EMM delivers to a future vision where marketing has one platform like the operational backbone of a company which uses ERP or a sales/services organization which uses CRM.
   Published by: Aprimo, Inc.]]></description>
		<pubDate>Sat, 01 Dec 2007 24:00:00 EST</pubDate> </item>  <item> <title><![CDATA[Vtrenz&#44; a Silverpop Solution: Marketing Automation for Lead Generation and Nurturing]]></title> <link><![CDATA[http://cyberlibrary.wsta.org/detail/RES/1200499882_432.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    Vtrenz helps you maximize your marketing efforts&#44; improve your efficiencies&#44; increase revenue and accelerate the lead&#45;to&#45;sale timeline.
   Published by: Vtrenz, Inc]]></description>
		<pubDate>Mon, 01 Jan 2007 24:00:00 EST</pubDate> </item>  </channel> </rss>

