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	<rss version="2.0"> <channel> <title>Bitpipe: Lead Generation Research</title> 
	<link>http://cyberlibrary.wsta.org/rlist/term/Lead-Generation.html?asrc=RSS_BP </link> <description>White papers, webcasts,
	podcasts, IT downloads and product information provided by Bitpipe</description>
	<language>en-us</language> <lastBuildDate>Tue, 25 Nov 2008 12:15:24 EST</lastBuildDate>
	<pubDate>Tue, 25 Nov 2008 12:15:24 EST</pubDate>  <item> <title><![CDATA[The Google/TechTarget Research Project]]></title> <link><![CDATA[http://cyberlibrary.wsta.org/detail/RES/1227026542_470.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    Google and TechTarget teamed up to research the usage and interactions between search and online media during the IT purchase process. This research offers insights on making the right choices of keywords and online content for your online marketing plan.
   Published by: TechTarget]]></description>
		<pubDate>Tue, 18 Nov 2008 24:00:00 EST</pubDate> </item>  <item> <title><![CDATA[Sales Prospector Demo]]></title> <link><![CDATA[http://cyberlibrary.wsta.org/detail/RES/1225477001_101.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    View this three-minute demo to learn how Oracle's Social CRM application, Sales Prospector, helps increase a salesperson's effectiveness by providing relevant information about existing and potential customers.
   Published by: Oracle Corporation]]></description>
		<pubDate>Fri, 31 Oct 2008 24:00:00 EDT</pubDate> </item>  <item> <title><![CDATA[5 Fast Payoffs from Investing in a Demand Generation Solution]]></title> <link><![CDATA[http://cyberlibrary.wsta.org/detail/RES/1222717758_61.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    This white paper reviews the foundational building blocks needed to achieve fast payback from investing in demand generation.
   Published by: Manticore Technology]]></description>
		<pubDate>Mon, 29 Sep 2008 24:00:00 EDT</pubDate> </item>  <item> <title><![CDATA[Drive Sales Performance: Keys to preparing your reps for today's sale environment]]></title> <link><![CDATA[http://cyberlibrary.wsta.org/detail/RES/1222451435_319.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    View this Webcast and learn how top organizations are improving productivity, increasing sales and driving higher quality performance from every rep.
   Published by: SAVO Group]]></description>
		<pubDate>Fri, 26 Sep 2008 24:00:00 EDT</pubDate> </item>  <item> <title><![CDATA[Sales 2.0: How Businesses Are Using Online Collaboration to Spark Sales]]></title> <link><![CDATA[http://cyberlibrary.wsta.org/detail/RES/1221841638_955.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    This paper examines how Sales and Marketing professionals are beginning to see they can use social media applications such as LinkedIn, Facebook, Myspace, Twitter and Jigsaw to do a better job of selling and marketing to their customers.
   Published by: Oracle Corporation]]></description>
		<pubDate>Fri, 19 Sep 2008 24:00:00 EDT</pubDate> </item>  <item> <title><![CDATA[From Cold to Hot: Lead Nurturing Programs That Generate Sales]]></title> <link><![CDATA[http://cyberlibrary.wsta.org/detail/RES/1219246354_719.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    This white paper explains the importance of lead nurturing&#150;in the lead management process. It discusses best practices for nurturing leads in today&#39;s competitive business environment, and offers advice for implementing a lead-nurturing program.
   Published by: Vtrenz, Inc]]></description>
		<pubDate>Wed, 20 Aug 2008 24:00:00 EDT</pubDate> </item>  <item> <title><![CDATA[How Do You Score&#63; Silverpop&#39;s Benchmark Study of B2B Lead Management Practices]]></title> <link><![CDATA[http://cyberlibrary.wsta.org/detail/RES/1219246355_0.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    Listen to this webinar and learn how to grab a peek at your competitors marketing results. It also discusses lead growth, form completion rate, email performance metrics, channels, and best practices.
   Published by: Vtrenz, Inc]]></description>
		<pubDate>Wed, 20 Aug 2008 24:00:00 EDT</pubDate> </item>  <item> <title><![CDATA[8 Seconds to Capture Attention: Silverpop&#39;s Landing Page Report]]></title> <link><![CDATA[http://cyberlibrary.wsta.org/detail/RES/1218204054_848.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    It&#39;s estimated that up to 50 percent of visitors to landing pages will bail in the first eight seconds. This evaluation explains how putting more effort on nurturing recipients once they hit those landing pages would be time and money well spent.
   Published by: Silverpop Systems Inc.]]></description>
		<pubDate>Mon, 01 Jan 2007 24:00:00 EST</pubDate> </item>  <item> <title><![CDATA[Show How Marketing Makes Money: A 5&#45;Step Plan for Proving ROI]]></title> <link><![CDATA[http://cyberlibrary.wsta.org/detail/RES/1214505968_937.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    This white paper outlines a simple plan to help ensure the outcome of your evaluation efforts both meaningful and manageable.
   Published by: Vtrenz, Inc]]></description>
		<pubDate>Mon, 01 Jan 2007 24:00:00 EST</pubDate> </item>  <item> <title><![CDATA[6 Simple Solutions for Measuring Marketing Performance]]></title> <link><![CDATA[http://cyberlibrary.wsta.org/detail/RES/1213982006_773.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    EMM delivers to a future vision where marketing has one platform like the operational backbone of a company which uses ERP or a sales/services organization which uses CRM.
   Published by: Aprimo, Inc.]]></description>
		<pubDate>Sat, 01 Dec 2007 24:00:00 EST</pubDate> </item>  <item> <title><![CDATA[Putting the Relationship Back in Relationship Marketing &#45; Driving Value through Customer Engagement and Advocacy]]></title> <link><![CDATA[http://cyberlibrary.wsta.org/detail/RES/1205952541_380.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    Read this paper to learn how managed customer engagement is a critical path to promoting advocacy for your brand and driving business results.
   Published by: SAP America Inc]]></description>
		<pubDate>Wed, 19 Mar 2008 24:00:00 EDT</pubDate> </item>  <item> <title><![CDATA[10 Ways to Improve B2B Email Deliverability and Effectiveness]]></title> <link><![CDATA[http://cyberlibrary.wsta.org/detail/RES/1201012790_633.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    Learn 10 ways you can improve your B2B email deliverability. Taking steps to protect your email deliverability will pay huge dividends in the future in the way of increased sales opportunities and more profitable customer relationships.
   Published by: Vtrenz, Inc]]></description>
		<pubDate>Tue, 01 Jan 2008 24:00:00 EST</pubDate> </item>  <item> <title><![CDATA[Vtrenz&#44; a Silverpop Solution: Marketing Automation for Lead Generation and Nurturing]]></title> <link><![CDATA[http://cyberlibrary.wsta.org/detail/RES/1200499882_432.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    Vtrenz helps you maximize your marketing efforts&#44; improve your efficiencies&#44; increase revenue and accelerate the lead&#45;to&#45;sale timeline.
   Published by: Vtrenz, Inc]]></description>
		<pubDate>Mon, 01 Jan 2007 24:00:00 EST</pubDate> </item>  </channel> </rss>

