Bitpipe: Marketing Research

Contract Management Proposal Management Marketing Asset Management for Salesforce.com

Tue, 18 Nov 2008 24:00:00 EST

The SpringCM document management solutions for pre sales management, proposal management, contract approval and marketing collateral management, deliver seamless collaboration environments accessible by all those sales and marketing teams. Published by: SpringCM

Effectively Securing Virtualized Data Centers

Tue, 18 Nov 2008 24:00:00 EST

This white paper will examine trends in server virtualization security and reveal the many compelling advantages of cross-platform VM isolation solutions. Published by: Apani

Seven Reasons Why SIP Will Improve Your Customer Care Strategy

Tue, 18 Nov 2008 24:00:00 EST

This document describes how Opus Research evaluates seven ways that firms can build a customer-centric organization and enhance the customer experience. Published by: Genesys

Maturing with the Millennials Are Organisations Prepared for the Millennial Consumer?

Tue, 18 Nov 2008 24:00:00 EST

Survey respondents illustrated a sophisticated understanding of the consumer profile of the millennial, a sampling comments point to convenience, customisation, community and "cool" as motivating factors for millennials. Published by: Genesys

Microsoft and BPM: A Technology Overview

Thu, 06 Nov 2008 24:00:00 EST

This paper presents a big-picture view of the area, looking at both Microsoft offerings and complementary partner products, the intent is to provide a technology overview of BPM in the Microsoft world. Published by: Microsoft Corporation India Pvt Ltd

LendingTree: Direct Marketing Wins...with Enterprise Campaign Management

Thu, 06 Nov 2008 24:00:00 EST

Since implementing the Aprimo system and subsequently moving the control of campaign execution to the direct marketing department, LendingTree has noticed a radical uptick in campaign volume and efficiencies. Published by: Aprimo, Inc.

Gartner Research: Zip from 0 to 90 in Four Easy Steps with a Marketing Maturity Model

Thu, 06 Nov 2008 24:00:00 EST

The MOMM presents a more realistic view of the journey and benefits, by using the MOMM marketing executive can evaluate where they are and develop a specific roadmap for investments in people, process and technology. Published by: Aprimo, Inc.

Enterprises Marketing Management Technology Delivers a World Class Dealer Marketing Program to Maximize Brand Equity

Thu, 06 Nov 2008 24:00:00 EST

Honda selected Aprimo solutions, which is a leader in Enterprise Marketing Management (EMM) technology as it helps to enhance marketing efficiency and effectiveness at a wider level, maximizes marketing returns and hence shareholder value. Published by: Aprimo, Inc.

Warner Bros. Case Study

Thu, 06 Nov 2008 24:00:00 EST

Warner Bros. implemented Aprimo's Marketing Resource Management solution, which helped them to combine Aprimo with Sales Data and streamline its domestic theatrical media planning, placement and execution with finance and auditing processes. Published by: Aprimo, Inc.

E-Book: Improve the Efficiency of Your Call Center - Leveraging VoIP and Session Initiation Protocol (SIP)

Thu, 06 Nov 2008 24:00:00 EST

Read this E-Guide and explore how constructing your service organization around SIP and utilizing SIP-based contact center can make managing premium service channels more effective and interactively guide lower-value clients. Published by: Genesys

E-Book: From Web to Phone: Using Interactive Speech Applications to Automate Business Processes

Tue, 04 Nov 2008 24:00:00 EST

Speech applications have long promised a strong return on investment by automating routine call center tasks and reducing live operator costs. This white paper gives more details. Published by: Angel.com

5 Ways to Put Your CRM Data to Work for You and Your Customers

Wed, 29 Oct 2008 24:00:00 EDT

This paper explores the various ways that today's organizations are automating the interaction between CRM and IVR applications to increase customer loyalty and retention as well as maximize efficiency and productivity of service and sales functions. Published by: Angel.com

Voice-Enabling Salesforce.com with SalesByFone

Wed, 29 Oct 2008 24:00:00 EDT

SalesByFone by Angel.com makes it possible to access, update, and manage accounts, contacts and leads directly in salesforce.com through voice commands over the phone. Published by: Angel.com

Video Telephony: Completing the Picture of Unified Communications Effectiveness

Sun, 01 Jun 2008 24:00:00 EDT

Unified communications (UC) is a term that has been heralded in the telephony and network markets as the IT architecture that will streamline business processes and break down the distinct silos of communications within the enterprise. Published by: TANDBERG

Tellabs® Mobile Backhaul Solutions Support Cost-effective, Scalable and Reliable Network Growth

Thu, 23 Oct 2008 24:00:00 EDT

The Tellabs mobile backhaul solutions business case demonstrates the potential for up to 93% in savings in the long-term evolution of mobile networks-more than €120 million over three years for one large multinational operator. Published by: Tellabs

Supply Chain Function Tips for Pharmaceutical Manufacturers

Thu, 23 Oct 2008 24:00:00 EDT

This paper helps pharmaceutical manufacturers understand how supply chain functions such as demand and inventory planning can positively impact their overall operations and bottom line. Published by: CDC Software - Ross Enterprise

US Bank® Raises the Bar in Cross-sell Marketing using Next Generation Uplift Modeling

Thu, 20 Nov 2008 12:00:00 EST

View this Webcast and learn how best-in-class companies such as US Bank are delivering deep-targeted campaigns, which drive down marketing costs and increase campaign ROI using next generation Uplift modeling. Published by: Portrait Software

Gartner's Magic Quadrant for Security Information and Event Management

Thu, 16 Oct 2008 24:00:00 EDT

Read this report to learn how to find an optimal SIEM solution that will support the real-time log collection, is scalable, easy to deploy and will be easy to support and maintain. Published by: RSA, The Security Division of EMC

Solutions for the PCI DSS

Thu, 16 Oct 2008 24:00:00 EDT

Watch this short video to learn the challenges associated with the Payment Card Industry (PCI) Data Security Standard (DSS). Published by: RSA, The Security Division of EMC

e-Book: Five Best Practices for Improving Customer Service through Community-Based Collaboration

Fri, 17 Oct 2008 24:00:00 EDT

This e-book offers insights that can help companies embrace social media, harvest knowledge from the conversations in user communities, and apply that knowledge to deliver better customer service. Published by: InQuira Inc

Speeding up the Supply Chain with Improved Visibility and Automation

Thu, 16 Oct 2008 24:00:00 EDT

This paper discusses supply chain challenges in terms of velocity, flexibility, efficiency and other performance metrics. Published by: Inovis

MarketScope for Web Content Management

Wed, 15 Oct 2008 24:00:00 EDT

This Gartner RAS Core Research white paper lays out key points IT professionals must consider when employing web content management technologies. Published by: Interwoven, Inc.

Convergence of Sales and Marketing

Tue, 14 Oct 2008 24:00:00 EDT

This report explores the integration of marketing and sales technologies (CRM, marketing automation, email marketing, web analytics, etc.). Published by: Neolane Inc.

Multi-channel Marketing Hits the Wall

Tue, 14 Oct 2008 24:00:00 EDT

This paper provides an easier and more flexible way to manage cross-channel marketing initiatives without costly investments in multiple technologies and service providers. Published by: Neolane Inc.

The Value of Customer Insight

Mon, 13 Oct 2008 24:00:00 EDT

Check out this webcast to learn how true customer insight removes obstacles and combines data in new ways to make previously hidden trends, interrelationships and influences visible. Published by: Siperian, Inc.

Customer Insight: Many Organizations Desire It, yet Few Really Possess It

Mon, 13 Oct 2008 24:00:00 EDT

This whitepapr explains how real customer insight is possible with a category of software known as Master Data Management [MDM]. Published by: Siperian, Inc.

How Growing Food Manufacturers Perfect Order Performance and Increases in Schedule and Scale

Tue, 07 Oct 2008 24:00:00 EDT

This paper explains how business applications and automation can enable a company to meet customers' expectations of fresh goods with the greatest shelf life possible and provide goods of the highest safety and quality. Published by: CDC Software - Ross Enterprise

Efficient Inventory Control Processes are Key for Food Manufacturers' Survival

Tue, 07 Oct 2008 24:00:00 EDT

While food manufacturers have little control over rising raw material & energy costs, they overlook the area where they can control costs, their inventory. This paper explains how to avoid problems caused by poorly controlled inventory. Published by: CDC Software - Ross Enterprise

Presentation Transcript: Drive Sales Performance: Keys to Preparing Your Reps for Today's Sales Environment

Thu, 02 Oct 2008 24:00:00 EDT

This transcript is from the webcast entitled by the same name. It focuses on how top organizations are improving productivity, increasing sales and driving higher quality performance from every rep. Published by: SAVO Group

Size DOES Matter - When Choosing the Right ERP Solution

Tue, 30 May 2006 24:00:00 EDT

In regards to Enterprise Resource Planning, customer-supplier relationships are more important for small-to-medium manufacturers than large ones, because small-to-medium manufacturers tend to have few IT resources, and rely more on the software supplier. Published by: Xperia

SAVO Never Sell Alone™

Sat, 27 Sep 2008 24:00:00 EDT

Savo has been helping companies big and small across all industries to have better conversation between sellers and buyers. Published by: SAVO Group

Magic Quadrant for Sourcing Application Suites, 2008

Thu, 18 Sep 2008 24:00:00 EDT

In this paper learn how best-of-breed providers with suites delivered via software as a service, dominate the strategic sourcing application market, while ERP companies with integrated offerings are gaining traction by providing tactical sourcing support. Published by: Emptoris

The Relevance Revolution: Making the Move from Personalized to Individualized Marketing

Wed, 17 Sep 2008 24:00:00 EDT

This paper explains the challenges marketers face today and how innovative, next generation campaign approaches are beginning to separate the best from the rest. Published by: Portrait Software

Manage Your Social Media

Tue, 16 Sep 2008 24:00:00 EDT

View this Webcast and discover an underling enterprise marketing platform. Learn to better manage marketing processes and content, and achieve a higher return on your marketing investment. Published by: EMC Corporation

Vendor Influence Curves and How You Can Get the Best Value out of Your Network

Sat, 15 Mar 2008 24:00:00 EDT

Viewing this webcast is an excellent chance to understand what are the trends in Networking and how to have the best Network with the best value. Published by: Accela Communications

Marketing in the Age of Digital Content:The Business Case for an Enterprise Marketing Platform

Fri, 12 Sep 2008 24:00:00 EDT

In the age of digital content, marketing departments are increasingly tasked with creating digital experiences to promote their companies' brands. Published by: EMC Corporation

Unified Communications Implementation: The 7 Areas of your Business That Must be Primed

Thu, 04 Sep 2008 24:00:00 EDT

In this E-Guide, you will find a list of important questions that should be asked of you and your organization when you are considering a unified communications implementation. Published by: Avaya Inc.

Living Large: Small Companies Yield Big Results with Web Collaboration

Thu, 04 Sep 2008 24:00:00 EDT

Virtual collaboration and online meeting technologies are advancing SMBs reach without huge investments. Learn how this allows them to save costs and land more sales, while better educating consumers and business partners in this paper. Published by: Cisco Systems, Inc.

Customer Relationship Management - Fast Return on Investment (ROI) in Sage CRM SalesLogix Implementations

Thu, 14 Aug 2008 24:00:00 EDT

This report explains how a wide range of Sage CRM SalesLogix customers define ROI and the return they are achieving with their Sage CRM SalesLogix implementations. Published by: Sage (UK) Limited

Customer Relationship Management Sales Enablement: User Acceptance Means More Sales

Thu, 14 Aug 2008 24:00:00 EDT

This paper will outlines how sales enablement is a central component of a successful customer relationship management strategy and distinguishes sales enablement from traditional sales force automation. Published by: Sage (UK) Limited

Delivering the Reports, Plans & Metrics Sales Needs

Sun, 01 Jun 2008 24:00:00 EDT

With IT, Sales can scorecard, plan, and understand more about the client, and anticipate opportunities. Published by: Cognos, an IBM Company

Delivering Reports, Plans and Metrics for Better Marketing

Sun, 01 Jun 2008 24:00:00 EDT

Learn how IT can help deliver critical business information for Marketing resulting in less guesswork, greater customer value, and greater return on investment. Published by: Cognos, an IBM Company

Unlocking the Secret World of White Listing: Insight for Enterprise Email Marketers

Fri, 01 Aug 2008 24:00:00 EDT

This white paper will introduce you to the strange and sometimes confusing world of white listing. It explains how navigate through the process, imparts advice on how to increase your chances of getting on those coveted lists. Published by: Silverpop Systems Inc.

Web 2.0 Email Marketing: 5 Steps to Unrivaled Results

Fri, 01 Aug 2008 24:00:00 EDT

This whitepaper explores the Internet phenomenon known as "Web 2.0" that is reshaping the Internet and helping marketers. Also discussed are five techniques for staying competitive and achieving high returns in a Web 2.0 world. Published by: Silverpop Systems Inc.

Leveraging Hosted Applications Solutions to Enhance Customer Value

Mon, 01 Jan 2007 24:00:00 EST

This paper defines the capabilities of hosted application solution providers, explores the value proposition for service providers and describes the characteristics that service providers should look for applications and hosted application solution. Published by: Alcatel-Lucent

Enterprise Benefits of Real-time Contact Center Performance Management

Thu, 03 Apr 2008 24:00:00 EDT

Real-time CCPM solutions give contact center management an objective and quantifiable method for identifying, capturing and communicating customer or operational issues quickly enough to prevent them from causing more damage. Published by: Genesys

Benefits and Advantages of Recording and Archiving Calls

Sun, 01 Oct 2006 24:00:00 EDT

This whitepaper examines the value of call monitoring and call archiving. It introduces a robust new call monitoring, recording and archiving solution ECHO. Published by: Teleformix

Advent Portfolio Exchange Demo

Tue, 01 Jul 2008 24:00:00 EDT

Learn more about this integrated portfolio and client relationship management system: an end-to-end solution for accounting and reporting, client servicing and marketing. Published by: Advent Software, Inc

Gartner Business Trends 2008: Network Access Control

Mon, 01 Jan 2007 24:00:00 EST

Sophos offers two distinct Network Access Control solutions which include comprehensive endpoint assessment, remediation and enforcement options, giving organizations control of managed, guest and unauthorized computers. Published by: Sophos Inc.

Show How Marketing Makes Money: A 5-Step Plan for Proving ROI

Mon, 01 Jan 2007 24:00:00 EST

This white paper outlines a simple plan to help ensure the outcome of your evaluation efforts both meaningful and manageable. Published by: Vtrenz, Inc

When Hot's Not: Lead Scoring for Better Results

Sun, 01 Jun 2008 24:00:00 EDT

This white paper reveals the power that a comprehensive lead-scoring model can deliver, and help you understand the key considerations necessary to arrive at an accurate and reliable lead score. Published by: Vtrenz, Inc

Populating a Data Quality Scorecard with Relevant Metrics

Wed, 04 Jun 2008 24:00:00 EDT

Too often, data governance teams rely on existing measurements as the metrics used to populate a data quality scorecard. But without a defined understanding of the relationship between specific measurement scores and the business's success criteria.. Published by: DataFlux Corporation

Streamlining Marketing Management and Processes, a Merrill Lynch Success Story

Tue, 24 Jun 2008 24:00:00 EDT

This 2002 case study details Merrill Lynch's GPC Marketing team that successfully implemented Aprimo's Planning & Financial Management solution to better manage their $100 million-plus marketing spend. Published by: Aprimo, Inc.

Gartner's Magic Quadrant for Marketing Resource Management

Sun, 01 Jun 2008 24:00:00 EDT

MRM is a set of processes and capabilities designed to enhance a company's ability to orchestrate and optimize internal and external marketing resources. Published by: Aprimo, Inc.

6 Key Requirements to Accelerating Marketing Activity

Sat, 01 Mar 2008 24:00:00 EST

MRM automates core marketing processes through a combination of workflow and role-based applications to the team members who must work together to make marketing happen. Published by: Aprimo, Inc.

How to Improve Marketing Execution and Efficiency

Thu, 01 Nov 2007 24:00:00 EDT

Aprimo, the recognized leader in Marketing Resource Management, now provides you with technology and expertise to help you improve the productivity of your entire marketing function. Published by: Aprimo, Inc.

Marketing Finance System (MFS): Automate Core Marketing Operations Processes

Sat, 01 Dec 2007 24:00:00 EST

This paper will describe core processes which are critical to fully leverage an MFS application. Published by: Aprimo, Inc.

IT Briefing: Making the Most of OSS and Service Provider CRM

Sun, 01 Jun 2008 24:00:00 EDT

This whitepaper address how service providers can improve customer relationship management (CRM) by integrating it with other operations and business support systems (OSS/BSS). Learn more about CRM in the paper. Published by: Pitney Bowes Group 1 Software

Sales Performance Optimization - Success in Action Case Study: TeleTracking Technologies

Wed, 11 Jun 2008 24:00:00 EDT

TeleTracking Technologies, world leader in patient flow automation, delivers groundbreaking technology and flow redesign which reduces hospital overcrowding. Published by: Landslide Technologies, Inc.

Evaluating your workforce: Performance reviews and compensation management software

Mon, 01 Jan 2007 24:00:00 EST

Workscape is a Marlborough, Massachusetts-based provider of human resource solutions and it defines midmarket as companies with fewer than 10,000 employees. Published by: Workscape

The Total Economic Impact™ Of Avaya IP Telephony Solutions Within A Branch Environment

Sat, 31 Mar 2007 24:00:00 EDT

The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of Avaya IP Telephony solutions specifically for the branch environment within their organizations. Published by: Avaya Inc.

Top 5 Best Practices for Creating Effective Campaign Dashboards

Sun, 01 Jun 2008 24:00:00 EDT

We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives. Published by: Tableau Software

Quality Management for Manufacturers: Some Assembly Required

Thu, 31 Jan 2008 24:00:00 EST

Investing in ERP solutions today means more than just meeting the basic needs of the Supply Chain. Lori Gipp, VP of Marketing, IQS will join the webcast to present this type of extended ERP offering with QMS. Published by: Epicor Software Corporation

Productivity Success Factors for the Mid-Market

Tue, 01 Jan 2008 24:00:00 EST

Productivity-enhancing technologies such as conferencing and collaboration enable people to work together via real or non-real time communication, and share or exchange information, including documents and other types of content. Published by: Avaya Inc.

Aberdeen Group: Customer Data Quality: Roadmap for Growth and Profitability

Fri, 01 Jun 2007 24:00:00 EDT

New Aberdeen research reveals that customer data quality is a sales and marketing leadership issue. Aberdeen found that over 70% of Best-in-Class firms are driven to improve customer data quality by competitive and profitability pressures ... Published by: Infosolve Technologies, Inc.

The One-to-One Marketing Future: Are We There Yet? Three Strategies for Accelerating the Customer-centric Journey

Sat, 01 Mar 2008 24:00:00 EST

This white paper will show how three core marketing strategies must be deployed in order to address current and future business challenges, and to continue the journey toward the one-to-one marketing future. Published by: Infor

Akamai Application Performance Services for the Manufacturing Industry

Sat, 01 Mar 2008 24:00:00 EST

Akamai Technologies managed services address core weaknesses of the public Internet, using the Akamai platform - 25,000 servers across 69 countries - to detect and avoid problem spots. Published by: Akamai Technologies

Best Practices for Producing On Demand Video for the Web

Mon, 01 Jan 2007 24:00:00 EST

This paper will help you understand and select from the most popular video formats, it provides an overview of video processing and encoding practices that can help you create the best-looking Web video for your Web site. Published by: Akamai Technologies

Successful Social Networking and User Generated Content Applications: What You Need to Know

Sun, 01 Jan 2006 24:00:00 EST

This white paper provides an overview of the dramatic shift in communication brought about by social networking and discusses how some companies are already capitalizing on this revolution. Published by: Akamai Technologies

Instant Benchmark - Pathways to Improvement for Aerospace, Automotive and High-Tech Manufacturers

Fri, 29 Feb 2008 24:00:00 EST

This Instant Benchmark, sponsored by Visiprise, Inc., reviews Key performance measures and practices at facilities that participate in aerospace, automotive or high tech value chains. Published by: Visiprise

Streamlining Operations by Integrating Front- And Back-Office Functions

Mon, 01 Jan 2007 24:00:00 EST

A computer networking system combined with front- and back-office business software applications can help you fill the integration bill. Published by: Cisco Systems, Inc.

How to Foster Innovation in Your Company, Part Two

Thu, 21 Feb 2008 24:00:00 EST

Learn how granting access to your intellectual property rights can lead to greater market share without giving up your unique selling proposition. Published by: Cisco Systems, Inc.

Discover Tableau: Free Software Evaluation

Thu, 21 Feb 2008 24:00:00 EST

Tableau gives you the interactive power to see patterns, find outliers, and coax insights from your data like never before. Download this free trial to see how the exploration processes enable to you dive into your company's data. Published by: Tableau Software

5 Keys to a Successful Identity and Access Management Implementation

Sat, 01 Dec 2007 24:00:00 EST

An effective Identity and Access Management (IAM) solution is quickly becoming a must-have or enterprise organizations. In this paper learn the five keys to successful identity and access management implementation. Published by: CA

How Manufacturing Companies Can Put the "Custom" in Customer Service

Fri, 01 Feb 2008 24:00:00 EST

Companies in virtually every industry today are striving to meet the ever-increasing demands of their customers. Manufacturers must develop products that are engineered to customer specifications with a wide range of product attributes. Published by: CDC Software - Ross Enterprise

The Forrester Wave: Web Content Management for External Site, Q3 2007

Mon, 16 Jul 2007 24:00:00 EDT

Find the right Web content management (WCM) vendor by reading this Forrester evaluation of 11 leading WCM vendors across 190 external site content management and delivery criteria. Published by: Interwoven, Inc.