<?xml version="1.0" encoding="ISO-8859-1" ?>









	<rss version="2.0"> <channel> <title>Bitpipe: Sales and Marketing Software Research</title> 
	<link>http://cyberlibrary.wsta.org/rlist/term/Sales-and-Marketing-Software.html?asrc=RSS_BP </link> <description>White papers, webcasts,
	podcasts, IT downloads and product information provided by Bitpipe</description>
	<language>en-us</language> <lastBuildDate>Thu, 24 Jul 2008 16:15:38 EDT</lastBuildDate>
	<pubDate>Thu, 24 Jul 2008 16:15:38 EDT</pubDate>  <item> <title><![CDATA[New Advances in Enterprise Marketing Solutions: Vendor Webcast]]></title> <link><![CDATA[http://cyberlibrary.wsta.org/detail/RES/1216919045_752.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    View this webcast which provides a marketing platform for your enterprise marketing processes in terms of digital asset repository&#44; collaboration&#44; process management and publishing.
   Published by: EMC Corporation]]></description>
		<pubDate>Thu, 24 Jul 2008 24:00:00 EDT</pubDate> </item>  <item> <title><![CDATA[Uncovering Hidden B2B Sales Potential]]></title> <link><![CDATA[http://cyberlibrary.wsta.org/detail/RES/1214931179_603.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    Location intelligence software helps companies increase B2B sales by improving customer and prospect knowledge, managing their sales channels proactively, responding faster to changing market conditions and improving their channel structure and alignment.
   Published by: MapInfo Corporation]]></description>
		<pubDate>Tue, 01 Jul 2008 24:00:00 EDT</pubDate> </item>  <item> <title><![CDATA[Gartner's Magic Quadrant for Marketing Resource Management]]></title> <link><![CDATA[http://cyberlibrary.wsta.org/detail/RES/1214304970_768.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    MRM is a set of processes and capabilities designed to enhance a company&#39;s ability to orchestrate and optimize internal and external marketing resources.
   Published by: Aprimo, Inc.]]></description>
		<pubDate>Sun, 01 Jun 2008 24:00:00 EDT</pubDate> </item>  <item> <title><![CDATA[How to Improve Marketing Execution and Efficiency]]></title> <link><![CDATA[http://cyberlibrary.wsta.org/detail/RES/1213982007_712.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    Aprimo&#44; the recognized leader in Marketing Resource Management&#44; now provides you with technology and expertise to help you improve the productivity of your entire marketing function.
   Published by: Aprimo, Inc.]]></description>
		<pubDate>Thu, 01 Nov 2007 24:00:00 EDT</pubDate> </item>  <item> <title><![CDATA[Marketing Finance System (MFS): Automate Core Marketing Operations Processes]]></title> <link><![CDATA[http://cyberlibrary.wsta.org/detail/RES/1213982008_824.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    This paper will describe core processes which are critical to fully leverage an MFS application.
   Published by: Aprimo, Inc.]]></description>
		<pubDate>Sat, 01 Dec 2007 24:00:00 EST</pubDate> </item>  <item> <title><![CDATA[Enterprise Marketing Management (EMM): Effectively Strategize and Execute Marketing Activities]]></title> <link><![CDATA[http://cyberlibrary.wsta.org/detail/RES/1213982006_956.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    An EMM application can lead marketers through a process of translating a creative/business strategy into a concrete set of marketing outputs.
   Published by: Aprimo, Inc.]]></description>
		<pubDate>Mon, 01 Oct 2007 24:00:00 EDT</pubDate> </item>  <item> <title><![CDATA[Best Practices for Sales Pipeline Management]]></title> <link><![CDATA[http://cyberlibrary.wsta.org/detail/RES/1212860323_994.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    This paper explores factors that impact a company&#39:s ability to effectively manage the sales pipeline and focus on the processes and organizational best practices that can help them overcome their challenges and establish a competitive advantage.
   Published by: Oracle Corporation]]></description>
		<pubDate>Thu, 01 Feb 2007 24:00:00 EST</pubDate> </item>  <item> <title><![CDATA[Putting the Relationship Back in Relationship Marketing &#45; Driving Value through Customer Engagement and Advocacy]]></title> <link><![CDATA[http://cyberlibrary.wsta.org/detail/RES/1205952541_380.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    This paper gives insights gained from years of client work across a range of industries, and outline steps for developing an analytics-based Relationship Marketing engagement management and tracking system.
   Published by: MarketBridge]]></description>
		<pubDate>Wed, 19 Mar 2008 24:00:00 EDT</pubDate> </item>  <item> <title><![CDATA[Delivering Customer Value: Innovative Approaches to Maintain Competitive Success]]></title> <link><![CDATA[http://cyberlibrary.wsta.org/detail/RES/1201994105_708.html?asrc=RSS_BP_TERM]]></link>
		<description><![CDATA[
    Delivering customer value requires continuing attention and focus if a company is to prosper into the next generation. Learn three essential steps from IDC that companies need to take to sharpen the value proposition they offer to their customers.
   Published by: SAP America Inc]]></description>
		<pubDate>Sun, 01 Jul 2007 24:00:00 EDT</pubDate> </item>  </channel> </rss>

